Join Our Affiliate Program

BC Game’s affiliate programme is a partnership opportunity for publishers, streamers, affiliates and marketing partners who want to introduce their audiences to our brand. We work with partners to agree on suitable promotional activity, clear commercial terms and a practical approach to measuring results.

About the programme

Our programme is designed to support relevant, sustainable promotion of BC Game. We welcome enquiries from content publishers, creators and marketing teams whose channels are a good fit for our brand. Each partnership is considered individually, with attention to audience, content format and proposed promotional activity.

We aim to build working relationships around clear expectations. Before activity begins, we can discuss the intended placements, the audiences they reach and the information partners need to manage their campaigns.

Partnership benefits

Partners can discuss commercial terms suited to their channel and campaign approach. We focus on straightforward communication, agreed campaign details and a relationship that can develop as both sides learn what works. Where relevant, we can also discuss promotional materials and practical guidance for presenting BC Game consistently.

Partnership arrangements depend on the channel, audience and agreed scope. Any benefits, responsibilities and approval requirements are set out as part of the individual agreement.

Commission structure

Commission terms are agreed with each partner and confirmed before a campaign goes live. The structure may depend on the partnership model and the activity involved. We do not publish a single rate for every partner, and earnings are not guaranteed.

Our team can explain the applicable terms, how performance is assessed and when commission information is made available. Partners should review and agree to the terms before beginning promotional activity.

Tracking and reporting

We aim to make campaign performance clear. Reporting information is shared through the arrangements agreed with each partner, so activity can be reviewed against the relevant partnership terms. Available metrics and reporting frequency can depend on the campaign setup.

If a figure or reporting detail is unclear, partners can contact us to discuss how it is recorded and what it means for their agreement.

Marketing tools and support

We can discuss suitable creative materials, placement requirements and campaign guidance with partners. The tools provided depend on the agreed activity, and partners should use materials only in line with the instructions supplied for their campaign.

For questions about a proposal, campaign setup or reporting, contact our affiliate team through the available partnership channel. We will clarify next steps and direct your enquiry to the appropriate contact.

Long-term cooperation

We value consistent communication and responsible promotion. As a partnership develops, we can review results, discuss changes to campaign plans and consider whether the arrangement remains suitable for both sides. Our aim is to build practical working relationships with clear terms and a shared understanding of each campaign.